Pyle decided to start her own online business, Proofread Anywhere, which turns beginner proofreaders into professionals who can earn extra income from anywhere in the world. In just 15 months, Pyle grew Proofread Anywhere to $1M+ in annual revenue, which she expects to double this year. She’s also the co-founder of The Work Anywhere Life.
Pyle’s success story is the dream of countless office-goers today, especially Millennials, of which 85% want to telecommute 100% of the time, and 54% want flexible or alternative schedules. But starting a business can be risky, with most new businesses crashing before they ever really take off the ground.
Pyle’s secret? She says she couldn’t have done it without Pinterest, an invaluable marketing tool that drives more traffic than Google+, YouTube, and LinkedIn combined. Pinterest boasts 150M monthly active users, and 93% of them have shopped online at least once in the last 6 months—in other words, Pinterest is an exceptional platform for business.
“People go to Pinterest because they’re looking for great ideas or ways to change their life. If the content you’re offering is relevant to that then you should be on Pinterest,” Pyle says.
This week on the Unconventional Life Podcast, Pyle shares her tips and recommendations to use Pinterest to build and scale your brand. Below, read on to see Pyle’s top three tips that helped her scale her business to 7 figures in record time.
Aesthetics Are King
It’s important to consider aesthetics when posting photos, because attractive photos will get you more clicks and engagement on Pinterest. One of the easiest ways to do this is to use a design tool like Canva, which gives you plug-and-play, professional-looking design templates, and is great for beginners who have no design experience.
Some basic design principles: make sure to use bright, colorful, and high-res images. Pinterest users are often scrolling quickly through their feeds so you want to create an image that stands out. You can use contrast and pops of color to draw attention to what’s most relevant in your photo. Less says more, so try to keep to a minimum amount of words and design elements. Text that poses a question, starts a conversation, or leaves more to be desired is engaging and will help generate clicks and drive traffic back to your site.
Research shows brands on Pinterest can experience rapid growth by posting multiple times a day. Consider posting up to five times a day for maximum success. The best times to post are when Pinterest users are most active—between 2pm to 4pm, or 8pm to 1am daily.
Pyle recommends using an automated software that will post to Pinterest on your behalf at scheduled times throughout the day. Her favorite software is BoardBooster. With BoardBooster, you can program your Pinterest account to recycle and repost photos every month or so, so you’re not constantly creating new content and are ensuring that your posts stay visible at the top of users’ feeds.
If this is your first time using Pinterest, you can still successfully build a following by repinning others’ well-performing posts. In fact, 80% of posts on Pinterest are repins, meaning if you’re struggling to create original content, repinning is a great way to get a sense for what content your niche responds positively to, while making posting consistently more manageable.
According to Pyle, the hardest part about growing your account is when you’re first getting started. “Getting from zero to a thousand is the hard part, but after that it’s easier because you look more legitimate. People take you seriously and can see you’re not a total newbie so it’s more likely they’ll follow you,” she says.
Interacting with other users is a great way to build your following and create supporters and fans for your brand. Follow other users and like their photos. Consider giving away free relevant content in contest giveaways, encouraging users to share your photos. Lastly, join group boards related to your niche to increase your exposure and visibility.