Modern marketers are unanimous about the fact that people buy emotions rather than a product. We pick something that we are going to enjoy and do our best to make a present that will please our dear person. By this logic, it is reasonable to say that the perfect business is the one that can offer a consumer as many positive emotions as possible for a minimum price — it’s pure joy! And this business actually exists — this the service of the tailored video greetings ViJoys.
A brilliant idea, supported by the market demand, and a serious starting-up capital still do not make business immune to failure. Even with the initial conditions being equal, some succeed and some go broke. In most cases, the reason for such failure is an inconsistent marketing strategy. International advertising company Amillidius is successful in counteracting this negative trend: its customers around the world are well aware that marketing is only efficient when it is consistent!
Amid the growing spread of the novel coronavirus, Forbes has been monitoring billionaire reactions to the pandemic. We highlight some of the biggest news - and checked in with some billionaires directly to see what it means for their businesses, their employees and their expectations
Aviation’s most important international market, travel between Europe and North America, will be severely impacted, at least in the short-term, from U.S. President Donald Trump’s announcement of a 30-day restriction on travel between the U.S. and most of Europe. The measure is an effort to limit the spread of coronavirus in the U.S
Both Biden and Sanders have slammed Trump for his handling of the virus. Sanders in recent days has made it a campaign issue by using vulnerabilities in the U.S. health system as a rallying cry for Medicare For All